Scott Karp takes a critical look at how B2B publishers need to change to meet the needs of readers. He gives compelling examples of how some publishers are approaching the web with a reader focus – breaking down walls between how information has traditionally been packaged. His conclusion: “These are just a few examples of… Continue reading B2B Magazines: Are You Meeting the Needs of Your Readers?
Technology is not the Problem
The New York Times speaks with Donald Norman, a cognitive scientist who is a professor at Northwestern. He has an interesting take on how we look to technology to solve problems, when the focus should be on the behavior of people. I think it is insightful when thinking about how to build a great community… Continue reading Technology is not the Problem
Another Print Editor Moves Online
More print editors are finding roles online: “Brandon Holley, late of Jane magazine, has become the latest example of an editor who’s made the leap from print magazines to the digital space. Holley has been quietly working at Yahoo as executive producer, Yahoo Lifestyles, a new position at the company.”
Online Video Advertising Costs
A look into the cost of web video ads: “The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect… Continue reading Online Video Advertising Costs
How to Succeed in Blogging: Care
Fred Wilson shares some of the best blogging advice I have ever heard. For all the tips and tactics I have read online (many of them valuable), none beat the basics of simply caring: “You can stick to yourself, make your own way, focus on your own needs. Or you can get involved, roll up… Continue reading How to Succeed in Blogging: Care
Gawker Blog to Create More Original Reporting
Gawker.com, a blog with 10 millions page views per month, is looking to evolve into “a more traditional news operation.” “It’s no longer enough to take stories from The New York Times, and add a dash of snark. Gawker needs to break and develop more stories.” “That dash of snark — the hallmark of Gawker… Continue reading Gawker Blog to Create More Original Reporting
The Cure for Loneliness Via Online Mapping
As more location features become available for our mobile devices, there is excitement and a shift in how we connect with others. Google’s My Location tracks where you are, and gives you the following data instantly: Real-time traffic — See where the congestion is, and estimate delays in over 30 major US metropolitan areas. Detailed… Continue reading The Cure for Loneliness Via Online Mapping
Magazines in 2008: The Good and the Bad
Lisa Snedeker of Media Life explains how the landscape has changed for magazines: “The reality is that the magazine industry has been forever changed, and it’s not just the result of competition from the internet.” “Magazines are no longer a given for readers and advertisers. In these new, harsher times, they are having to set… Continue reading Magazines in 2008: The Good and the Bad
The Difference Between Microblogging, Blogging, and Social Networks
Alex Iskold explains what microblogging is, and how it differs from blogging and social networks: “Despite the fact that content creation in social networks is very easy, it has a very different purpose and very different feel from blogging. In social networks the informational bits are scattered, but in blogs, they are focused and organized… Continue reading The Difference Between Microblogging, Blogging, and Social Networks
The Value of Giving Away Your Content
Robert Scoble explains why content creators should give away was they produce: “I’ve found that the more I give away my content, the more magical stuff happens to me anyway and if that means my photos or writings or videos get used in some way that I don’t really like, well, that’s a risk I’m… Continue reading The Value of Giving Away Your Content