A new report looks at how social networks differ. An interesting difference between MySpace and Facebook: “Facebook is viewed as “real identity”, whereas MySpace is “fanntasized identity”
You know how teenagers are always clammoring for new ways to learn about politics and interact with broadcast news teams? Well, Facebook is answering that call: “ABC News and Facebook have formally established a partnership — the site’s first with a news organization — that allows Facebook members to electronically follow ABC reporters, view reports… Continue reading Facebook Now a Platform for Politics & News
It seems that Facebook is leveraging the data that users share on its social network, in order to make a buck. As Jason Calacanis puts it: They are collecting and republishing user data on a level not before seen by users. They are allowing advertisers to use this data to reach these users. They are… Continue reading You, Your Data, and Facebook.
Michael Arrington reports on a new social network for advertisers to match up with bloggers who take paid endorsements: “The translation, as far as I can tell, is that SocialSpark is a place for advertisers to interact with bloggers who are willing to take pay per post type advertising and run with it. Get to… Continue reading A Social Network for Advertisers
Barry Graubart finds two interesting points in the latest research from Hitwise: “UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail.” “Hitwise shows that clicks to retail sites from social networks exceeded the traffic sent by the email sites. Let me repeat that… Continue reading Social Networks Eclipse Email in UK Marketing
I have been reading about “Martha’s Circle,” a new initiative from Martha Stewart to select and aggregate blogs around key topical areas that Martha’s audience appreciates. I immediately began thinking about what this meant for large publishers like Martha Stewart, and for small bloggers. My mind raced between ideas around building community, disseminating long tail… Continue reading Martha Stewart’s “Community” Marketing Initiative
Adam Hirsch reports from Ad:Tech. “Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender,… Continue reading Advertisers Targeting You, As Their Friend
Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on: “Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own… Continue reading Trust in Advertising: Facebook, MySpace and Social Ads
NewAssignment.Net is working on a journalism experiment: Beat Reporting With a Social Network: “Beat reporters have always had networks of sources, of course, but the sources haven’t been connected to one another, or able to self-publish; they haven’t been social networks at all. And we didn’t have the easy tools for Web-based collaboration that we… Continue reading Beat Reporting Via Social Network
Jeremiah Owyang breaks down Google’s OpenSocial announcement for the common person to understand: “Since there’s standardization in the code use (APIs) If you develop an application for OpenSocial, it should be easily re-used on all the social networks that are particiating. This greatly reduced development time, you no longer need a ‘myspace strategy’ or ‘bebo… Continue reading OpenSocial. Explained Simply.