Los Angeles Times Editor James E. O’Shea message to its 940 journalists: begin viewing latimes.com as the paper’s primary vehicle for delivering news. He is staging a massive reorganization of their editorial focus and structure, with the following elements: Create the new position of ‘editor for innovation.’ Launch an “Internet 101” course to teach reporters,… Continue reading Newspapers: News & Revenue Moving Online
Category: newspapers
Newspapers: News & Revenue Moving Online
Los Angeles Times Editor James E. O’Shea message to its 940 journalists: begin viewing latimes.com as the paper’s primary vehicle for delivering news. He is staging a massive reorganization of their editorial focus and structure, with the following elements: Create the new position of ‘editor for innovation.’ Launch an “Internet 101” course to teach reporters,… Continue reading Newspapers: News & Revenue Moving Online
The Case for Newspaper Wiki’s
Jimmy Wales, founder of Wikipedia, explores the issue of using wiki’s on newspaper websites. He proposes they be used as: “…focal point and support mechanism for communities to post news that would not normally be covered by the paper.” When talking about failed efforts in the past, he makes two notes: Cultivate a community of… Continue reading The Case for Newspaper Wiki’s
Newspaper Blogs Pay Off
As newspapers renew their online focus, the tactic seems to be paying off: “The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites.” Steve Rubel sees this as a step… Continue reading Newspaper Blogs Pay Off
Hyper-Local Getting Hyper-Exposed
Hyper-local content seems to be all the rage now-a-days, with reports from all over the web: Search Engine Watch reports on Yahoo’s focus on local, which includes the addition of “social” functionality to its web untilities: “The data supports the idea that local is going to become a very active space. People are eager and… Continue reading Hyper-Local Getting Hyper-Exposed
10 Ways to Increase Newspaper Readership & Revenue
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue
10 Ways to Increase Newspaper Readership & Revenue
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue: Copy and build from the industry leaders. Don’t hire print-focused employees. Hire a hot-dog programmer, one way or another. Find (free or cheap) help and go crazy with experimentation. Make a class… Continue reading 10 Ways to Increase Newspaper Readership & Revenue
Traditional Journalists Embrace New Media, and New Journalism
The New York Times takes a deeper look into “The Politico,” a new website that is attracting veteran political journalists, and upstarts alike. The sites financier describes the attraction to the new venture: “Newspapers have to be all things to all people… On the Internet, there is no one site that delivers everything. It’s broken… Continue reading Traditional Journalists Embrace New Media, and New Journalism
Is the Internet Saving Newspapers?
Jimmy Guterman of PaidContent.org reports on the aftermath of layoffs at the Philadelphia Inquirer. While there has been a lot of reaction on the Inquirer’s own blog, via comments, Mr. Guterman concludes: “…journalists who look at digital media know that online is a growing source of revenue and readership that is saving many newspapers from… Continue reading Is the Internet Saving Newspapers?
As Revenues Decline, Newspapers Look Online
BusinessWeek looks at the changes to the Wall Street Journal, and the outlook for newspapers as a whole: “2007 will be the year that newspapers start revamping their Web sites, filling them with exclusive content and multimedia coverage that can lure both readers and advertisers away from blogs and portals. “2007 will be the year… Continue reading As Revenues Decline, Newspapers Look Online