Recently, I have found myself thinking about the luminaries from the early 20th century who are still with us. Some broke barriers, like Chuck Yeager. Others have voices with a force as strong today as 50 years ago: Chuck Berry, Little Richard, Jerry Lee Lewis and B.B. King. We have the images of some burned… Continue reading Giving Thanks – For Our Time to Shape the Future
Category: innovation
The Future is Now
The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away. Over the past five years, I have worked with the PS 123 elementary & middle… Continue reading The Future is Now
The Apple Way: How to Manage Your Business & Career
Image by PodBrix I mention Apple’s CEO Steve Jobs a lot in these columns. Yes, I am a fan of Apple products, but the reasons for my admiration go deeper than a love of consumer electronics products. Below are some lessons I take away from his continuing legacy, which I feel can benefit any brand… Continue reading The Apple Way: How to Manage Your Business & Career
Looking to the Past, Building the Future
I was on vacation last week – days spent with friends and family, and a trip up to Vermont with my wife Sarah. Whenever I take time off, I consider the concept of "going back to the well," reassessing what I am doing in life, the value it brings, and summoning up the inspiration and… Continue reading Looking to the Past, Building the Future
Oh My! Why Innovation Fails
Publishing is changing. Audience & customer behavior is changing. The options available to potential advertisers and business partners is changing. Information creation and consumption is changing. Because of this, publishers and media companies are looking for innovative ideas to reignite their businesses. And yet, those efforts often fail. Today, I want to take a look… Continue reading Oh My! Why Innovation Fails
Today is the Day
Will you wake up on Monday, and think to yourself: Today is the day that I will do the same thing, in the same way, for the same amount of time. Today is the day I will fight the tide of change by focusing on my goals, not those of my customers. Today is the… Continue reading Today is the Day
A Coordinated Effort: Serving Needs, Creating Revenue
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have at their disposal. Today, I want to extend this discussion by looking at how editorial, sales, and advertisers can coordinate… Continue reading A Coordinated Effort: Serving Needs, Creating Revenue
Publishing: The End of an Era or a New Beginning?
Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well. When Institutions Die When I was younger, I worked The Corner Confectionary in Highland Park,… Continue reading Publishing: The End of an Era or a New Beginning?
Minimizing the Risk of Innovative Ideas
Everyone wants to find online performance growth, and often, I see people looking for that "big idea." There is a temptation to swing for the bleachers on every pitch, with a hope that all of the challenges we face can be wiped away with a single home run. If you work for a magazine brand,… Continue reading Minimizing the Risk of Innovative Ideas
Beauty and the B2B: Using Photos to Engage Your Community
I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community