Once the buzz of doing everything “user-generated” wears off, will people start realizing that true quality content, often comes from experts? Heinz seems to be finding this out as they try to wrap up a content where they ask consumers to create their next ad: “But these companies have found that inviting consumers to create… Continue reading User-Generated Mediocrity?
Category: advertising
New York Times Ad Revenue: Print Down, Online Up
The New York Times has released their revenue numbers for April, finding a decline in print advertising, and significant growth in online advertising.
Online Ad Spending Surpasses Expectations
The Interactive Advertising Bureau has data indicating that online advertising spending reached $16.9 billion in 2006 – a 35% increase from 2005.
The Monetization Dilemma for Online Video Creators
BusinessWeek looks at the ways online video sites such as YouTube are beginning to compensate those who create content, and the issues that arise from this. For content creators, there may be a trade off on how well they can monetize their creations: “[Online video creator Christine] Gambito is coming to terms with the mixed… Continue reading The Monetization Dilemma for Online Video Creators
Advertisers Flex Muscle to Make Print More Accountable
Advertising Age reports that advertisers are demanding issue-by-issue circulation guarantees, as opposed to averages. “The new power play reflects the growing demand for precision metrics in the media business, a drive fueled by an internet model that seems to promise instant accountability. It is also, though, part of a broader regime change in the industry,… Continue reading Advertisers Flex Muscle to Make Print More Accountable
The Divide Between Editorial and Advertising
CNET reports on editorial standards at PC World magazine: “Award-winning Editor-in-Chief Harry McCracken of PC World resigned Tuesday over disagreements with the magazine’s publisher regarding stories critical of advertisers, according to sources.” I thought it was nice that two editors of a blog I follow (Engadget) made a point to back McCracken’s decision and the… Continue reading The Divide Between Editorial and Advertising
Why Online Advertising is More Compelling Than Print
Dave Evans of Forbes.com looks at why the form factor of newspapers is causing them so much trouble. How traditional media makes money: “The newspaper business has a simple model: charge advertisers for getting access to readers whom you attract with relevant content and cheap prices.” The problem: “Traditional media sell advertisers a pig in… Continue reading Why Online Advertising is More Compelling Than Print
Newspapers Finding Softness in Online Ad Growth
The Wall Street Journal reports that newspapers are experiencing softer online advertising growth this year than expected. Analysts are sharing their estimates of online ad growth: Media-research firm Borrell Associates says:”The growth rate in online ad spending in newspapers will likely fall to a percentage in the low 20s this year from 28% last year.”… Continue reading Newspapers Finding Softness in Online Ad Growth
It’s Google’s World. We Just Advertise in It.
BusinessWeek dissects the fallout of Google’s growth within advertising. Three recent events: Radio Google will serve 30-second audio ads across Clear Channel’s 675 AM/FM radio stations. Online Google agreed to buy online ad giant DoubleClick for $3.1 billion. TV Google signed a contract to deliver TV ads to EchoStar Communications’ Dish Network. “What scares rivals…… Continue reading It’s Google’s World. We Just Advertise in It.
The Publishing Industry Jumps the Shark
Scott Karp looks at two watershed moments in publishing: New York Times becomes an aggregator. Scott is referring to the Times’ relaunched auto section of their website, which includes aggregated content and tools. Print ad revenue is no longer the majority of B2B publisher revenue. Scott is referring to a recent ABM report that B2B… Continue reading The Publishing Industry Jumps the Shark