As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
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Shel Israel explains why online video can be so much more compelling than the printed word. He tells a story of when he was a reporter in the 60’s, and TV news began to be real competition for him:
“While the best I could do was tell you what it was like to have been there, […]
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Posted in advertising, online video on Dec 18th, 2007
A look into the cost of web video ads:
“The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect to […]
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Scott Karp looks at YouTube’s effort to monetize their service, and concludes that they are becoming a traditional media business:
“Google needs to monetize YouTube on a massive scale, and nobody’s figured out yet how to do that with other people’s copyrighted material or with low quality content that only amuses small numbers of the content […]
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Posted in online video, journalism on Dec 12th, 2007
I will be sharing more online video that is produced by traditional print media, such as newspapers. First up, an engaging feature about a man whose conviction was overturned after 18 years in prison: Life Unbarred.
The segment was produced by The News & Observer out of North Carolina. Photojournalist Travis Long shared the background of […]
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Posted in blogging, advertising, online video on Dec 3rd, 2007
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts:
“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but if […]
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Posted in online video on Nov 12th, 2007
Mahalo Daily is a new web-only news program that covers the tech industry, and things they love. Today they posted an interesting review of travel site Dopplr. It does a good job of explaining what it is, and how it works, and purposefully comes across as an infomercial, even though the Mahalo staff says they […]
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Posted in media, online video, marketing on Nov 8th, 2007
Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers:
“…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the entire […]
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Posted in online video, books on Nov 8th, 2007
Joe Wikert points us to an interesting new service that shows how book authors can get into the online video market:
“Here’s a cool little service I stumbled upon this evening… Bookwrap Central features video clips of authors talking about their book, what’s unique about it, what inspired them, etc.”
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Posted in online video on Nov 7th, 2007
Did you feel that cultural shift? Yes, Oprah is now on YouTube. Four observatons of her first video:
Oprah now has a YouTube channel
Oprah is shooting videos herself
Oprah is showing you behind the scenes (unproduced) footage
Oprah featured YouTube “celebrities” on her show
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