Posted in media, online video, marketing on Nov 8th, 2007
Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers:
“…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the entire […]
Posted in media, content, newspapers, magazines on Nov 5th, 2007
A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web:
“The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any place […]
Posted in journalists, media, news on Nov 3rd, 2007
Tom Curley, CEO of The Associated Press is asking the news media to rethink how they operate:
“Curley said in a speech that news organizations should quit thinking like gatekeepers of information and reach out to people who are accustomed to receiving news in real time online and customizing the ways they see and read it.”
“The […]
Jeremiah Owyang illustrates why all companies are becoming media companies:
“Exactly what does a “media” company of the future look like? All along the customer lifecycle is an opportunity to create media, it’s great for injecting and encouraging conversation, telling a story, or demoing a product.”
Posted in advertising, media, marketing on Oct 24th, 2007
The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience:
Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media:
“The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness, a relevance?”
“One […]
Scott Karp looks at two media consolidation trends:
The consolidation of content creation.
The consolidating the power to decide which content gets attention.
His examples of content consolidation are particularly interesting:
Buying and selling links to influence search traffic — a practice Google is cracking down on to protect its own consolidation
“Citizen media” sites like the NowPublic, AssociatedContent, and […]
Posted in media on Oct 11th, 2007
Google’s rise continues:
“If there were any doubts that we were back into a new, digital media economy, they were laid to rest Monday when the price of Google’s shares topped $600 for the first time, giving it a price to earnings multiple of 49.54, and a market capitalization greater than the three biggest traditional media […]
Richard MacManus had an interesting reaction to a new service that ranks the top sources for tech news aggregator Techmeme. He talks about how many successful blogs, including his own, have evolved into media companies:
“Nothing illustrates the current ‘new media’ landscape more, for me personally, than the fact I spend more time these days running […]
Posted in journalists, media, journalism, citizen journalism on Oct 4th, 2007
Don’t you just love when CNN sends you a breaking news email, and it is about Britney Spears and her baby, or Paris Hilton entering or exiting jail? Author Jake Halpern takes a look at our growing obsession with celebrity gossip, often at the expense of reporting on more serious topics:
“A word-count analysis of CNN […]
Posted in media on Sep 7th, 2007
An inverview with Tracey Scheppach gives a look at how the TV industry is reacting to the shift to digital media and online streaming. Some of the most interesting quotes:
“One thing you can take to the bank is: TV measurement is going to drastically change, and that is a good thing for not only the […]
