Posted in blogging, advertising, marketing on Nov 20th, 2007
Darren Rowse shares the services he uses to make money blogging:
Google AdSense
Chitika
Amazon Associates
Private Ad Sales/Sponsorships
Text Link Ads
Job Boards
Miscellaneous Affiliate Programs
Miscellaneous Advertising Programs
It should be noted that he earns “well over six figures per year” with minimal costs.
Posted in marketing, customer experience on Nov 11th, 2007
Tara E. Hunt explains to marketers why people are disenfranchised with their brands:
“Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then go off and recommend them to others they have RELATIONSHIPS with. Those pop up ads? Billboards? Television commercials? They are just interrupting people, which ends up annoying them. Do […]
Posted in journalists, marketing, public relations on Nov 11th, 2007
A new survey indicates that many journalists do not think very highly of public relations professionals they deal with:
“According to the findings, almost half of journalists generally believe PR people don’t understand their media or the subjects they cover, bespeaking a greater need for media research before pitching or distributing press materials. Indeed, 45% of […]
Posted in advertising, marketing, email, social networks on Nov 11th, 2007
Barry Graubart finds two interesting points in the latest research from Hitwise:
“UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail.”
“Hitwise shows that clicks to retail sites from social networks exceeded the traffic sent by the email sites. Let me repeat that - […]
Posted in media, online video, marketing on Nov 8th, 2007
Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers:
“…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the entire […]
Posted in advertising, marketing, social networks on Nov 8th, 2007
I have been reading about “Martha’s Circle,” a new initiative from Martha Stewart to select and aggregate blogs around key topical areas that Martha’s audience appreciates.
I immediately began thinking about what this meant for large publishers like Martha Stewart, and for small bloggers. My mind raced between ideas around building community, disseminating long tail content, […]
Posted in blogging, advertising, marketing on Nov 8th, 2007
Some believe that marketers stay away from sponsoring blogs because of the uncertain nature of the content and comments each day. That may be changing:
“Jen McClure, founder and executive director of the Society for New Communications Research, a think tank on new media, said at the conference that businesses and publishers are taking blogs much […]
Posted in advertising, marketing, customer experience on Nov 5th, 2007
Jeff Jarvis continues to chat about his Dell case study… but it never gets old:
“Dell and its customers are collaborating on the creation of content, media and marketing - without content, media or marketing companies. Advertising is no one’s first choice as the basis of a relationship. For marketers, it’s expensive and inefficient. For customers, […]
Darren Rowse has a great example of how commenting on other people’s blogs can drive traffic to yours. Blogger Caroline Middlebrook spends a lot of time commenting on other blogs:
“The key to her success with this is that Caroline doesn’t spam blogs with meaningless comments - but she contributes to the conversations already happening, stays […]
Posted in marketing, customer experience on Nov 3rd, 2007
Brian Clark offers an alternate business strategy to “capturing more eyeballs…”
“Whatever your approach, keep this in mind: modern marketing is less about market share, and more about share of customer. It’s much easier to keep an existing customer then it is to attract a new one, so do everything you can to retain the relationships […]
