Posted in magazines, innovation, web on Aug 8th, 2008
Me in 1994, laying out an issue of my zine.
I love magazines. When I was in college, my schoolwork took a backseat to my obsession:
Publishing My Own Magazine.
Of course, it was called a zine back then, which meant it was an underground, do-it-yourself product, created without commercial success in mind, driven by the passion of […]
Posted in marketing, magazines, news, journalism on Aug 6th, 2008
While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following:
Extend your coverage
Further engage your industry
Maximize your resources
What can coverage look like? Feasibly:
Multiple articles a day
Multiple blog entries a day
Multiple videos a day
Multiple photos […]
Posted in magazines on Feb 26th, 2008
Back in the 1980’s, my brother and I shared a subscription to Rolling Stone magazine. That, and MTV, were our only windows into the world of music from our suburban New Jersey home. Today, kids are inundated with ways to discover bands, read news, buy music, connect with other fans, and even with the band […]
Posted in media, newspapers, magazines, B2B on Feb 24th, 2008
Rolling Stone has an article profiling record producer Clive Davis, titled “The Last Record Man.” (no link because its not on their website.) Clive characterizes the current state of the music industry:
“You get rich in this economy by finding a way to charge for what has already been free. Water. TV. Radio. But the music […]
Posted in magazines on Jan 25th, 2008
The Atlantic has renewed efforts to bring their magazine brand online, with impressive results.
“The Web site “functioned for too long as just a marketing arm for the print magazine, rather than publication in its own right,” said James Bennet, the editor in chief. For years, he said, “it was a very small number of people, […]
I love magazines. I have found that as I spend more time reading articles and blogs on the web, my magazine consumption has become even more sacred to me. The web may be a conversation, but magazines are cozy.
How do I love magazines? Let me count the ways:
They offer depth.
I love reading articles that go […]
Posted in print, media, content, newspapers, magazines, RSS, books, websites, email, twitter on Jan 9th, 2008
Every day, media is thrust into my life:
Two newspapers on the driveway.
Magazines in the mailbox… more than 10 subscriptions.
RSS feeds in my RSS reader… about 100 subscriptions.
This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom the idea of watching […]
Posted in media, newspapers, magazines on Jan 5th, 2008
On a recent outing in New York City, I couldn’t help but notice three buildings in particular, each representing a publishing giant.
The New York Times building is brand new, the Hearst Tower is a new building built on top of the old one, and the McGraw-Hill building (their former headquarters) is vintage art deco.
Standing in […]
Posted in advertising, newspapers, marketing, magazines, B2B on Jan 4th, 2008
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room:
“The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may […]
Posted in newspapers, magazines, niche media on Dec 29th, 2007
So many predictions for the publishing and media industry for 2008. See them here:
Magazine Predictions for 2008
A Look at B-to-B and the Economy in 2008
2008: What the Bankers Think
2008: The Year of Micro
What newspaper execs see on the advertising front for ‘08
Some of the more interesting predictions:
“Print advertising will continue to shrink, and I think […]
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