Posted in magazines, media, newspapers on Jun 18th, 2010
A reporter interviewed me this week for an article about the future of local newspapers. At first, he referred to the terms ‘newspaper’ and ‘journalism’ interchangeably, and I clarified that the lack of a definition for journalism is what hobbles many conversations about the future of newspapers.
Newspapers are not a product, they are a service. [...]
Posted in innovation, magazines on Mar 30th, 2010
Image by Seven Morris
If you work in media, then likely, your career is in transition, as is your business. Maybe everything looks less certain today than it did 5 years ago. Maybe you have a strong belief in your business, but are finding it difficult to keep your brand on that wild streak of profitability. [...]
Posted in content, magazines, social networks on Feb 22nd, 2010
Image by Christoph
Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.
Control Engineering’s Editorial Director David Greenfield setup a group called Automation & Control Engineering on LinkedIn, and has been integrating it into [...]
Posted in magazines on Jan 11th, 2010
How can magazines make money online? The short answer is:
Stop being defined by the word "magazine."
Here’s the long answer:
2010 is a world where communication, distribution and audience behavior have changed drastically from when magazines, newspapers and media companies were first founded.
For those who have thrived in past decades via print ad revenue alone, there is [...]
Posted in community, customer experience, innovation, journalism, magazines, newspapers on Mar 20th, 2009
If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly:
“Some of the numbers are chilling.”
Full of data, the report looks [...]
Posted in B2B, journalism, magazines, media, newspapers, niche media on Mar 13th, 2009
I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior [...]
Posted in content, long tail, magazines, marketing, quality, web metrics on Feb 27th, 2009
I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month:
Sure, you see the Long Tail here – a few articles getting a [...]
Posted in innovation, magazines, web on Aug 8th, 2008
Me in 1994, laying out an issue of my zine.
I love magazines. When I was in college, my schoolwork took a backseat to my obsession:
Publishing My Own Magazine.
Of course, it was called a zine back then, which meant it was an underground, do-it-yourself product, created without commercial success in mind, driven by the passion of [...]
Posted in journalism, magazines, marketing, news on Aug 6th, 2008
While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following:
Extend your coverage
Further engage your industry
Maximize your resources
What can coverage look like? Feasibly:
Multiple articles a day
Multiple blog entries a day
Multiple videos a day
Multiple photos [...]
Posted in magazines on Feb 26th, 2008
Back in the 1980’s, my brother and I shared a subscription to Rolling Stone magazine. That, and MTV, were our only windows into the world of music from our suburban New Jersey home. Today, kids are inundated with ways to discover bands, read news, buy music, connect with other fans, and even with the band [...]