Posted in blogging, advertising, online video on Dec 3rd, 2007
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts:
“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but if […]
Posted in blogging on Dec 2nd, 2007
J.D. Roth shares his process to ensure his blog kept running, even while he was on vacation:
“In July, I spent three weeks traveling to London, Dublin, and New York. During that time, my blog didn’t lose traffic. In fact, it gained readers. Here’s how I did it.”
He accomplished this by spending the month prior to […]
Bernard Lunn looks at the two types of bloggers that are motivated by making money:
Aspiring media moguls
Blogging for attention
He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising:
Corporate bloggers - using the medium as another form of public relations for their company.
Deal flow […]
Posted in blogging, newspapers, innovation, journalism on Dec 1st, 2007
Here is a video that gives you a behind the scenes look at The New York Times’ digital newsroom, and their process. Some interesting quotes:
“If something is ready, you publish it, and you publish it in whatever forum is available at the moment. Usually, thats the web, because its available all the time.”
“One of the […]
Alex Iskold states that “There’s No Money In The Long Tail of the Blogosphere.”
“Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail […]
Posted in blogging on Nov 27th, 2007
Dave Winer is looking to create an active community around his blog, where members could “vote” up stories, as one would do on Digg.com.
“…it would serve as an editorial system. Only members could participate in the social functions, but anyone could read the results. You could see what the community decided was important at […]
Posted in blogging, Google, marketing, seo on Nov 27th, 2007
Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google:
Consider that Google owns…
the #1 search portal
a leading email service
a leading customized home page
a leading […]
Posted in journalists, blogging on Nov 27th, 2007
Nikki Finke, who manages the blog “Deadline Hollywood Daily,” points out how she differs from more established media outlets:
“I don’t think I’m a better journalist than anybody else,” she said. “I don’t think I’m a harder-working journalist than anybody else. I do think I have a forum where I have more freedom than anybody else.”
It […]
The MIT Technology Review has a great 7 minute video that explains Twitter and the appeal of microblogging. In it, they explain the two common arguments against blogging and micro-blogging formats like Twitter:
Who do you think you are that anyone cares what you have to say.
I don’t have anything to say, and even if […]
Fortune looks at why Arianna Huffington may have created the model for what media companies of the future will look like:
“Some pundits have criticized the site for not paying its blogging contributors, or at least have wondered if they will stick around if Huffington and her colleagues get rich on their work. The counterargument is […]
