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Posted in social media, news on Jan 25th, 2008
Digg.com, the social news website, has been changing system to help ensure that a broader group of users have a chance see their voice matter on the site. In doing so, they seem to have marginalized a core part of their community. Digg’s goal:
“Digg’s promotional algorithm ensures that the most popular content dugg by a […]
Posted in widgets on Jan 25th, 2008
Don’t know what a widget is? Well, chances are you have at least seen them:
“81 percent of all Web surfers in the U.S. saw a widget” in November 2007.
Widgets are a way to distribute content, via embeddable chunks of code. Widgets can live on any website, and include a variety of content types, including interactive […]
Posted in magazines on Jan 25th, 2008
The Atlantic has renewed efforts to bring their magazine brand online, with impressive results.
“The Web site “functioned for too long as just a marketing arm for the print magazine, rather than publication in its own right,” said James Bennet, the editor in chief. For years, he said, “it was a very small number of people, […]
Posted in citizen journalism, community on Jan 24th, 2008
I am playing with some local news websites, which focus on aggregating government statistics, user-generated content, and news from a variety of sources. While these site don’t feel whole yet, they offer some very compelling glimpses into how local news can be covered in the future. Here is a taste of a few of the […]
Posted in journalists, twitter on Jan 23rd, 2008
If there is one trend that journalists should pay attention to right now, I would say that it is the microblogging platform Twitter. Why? Because its snowball affect is coming quickly, and you have the chance to be a part of its evolution, instead of playing catch-up with other platforms like social media, video, blogging […]
Posted in advertising, online video, podcasting, journalism on Jan 22nd, 2008
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
Posted in community on Jan 18th, 2008
As many are trying to capture massive amounts of page views on the web, others are more concerned with creating real engagement with a niche audience via online communities.
Jeremiah Owyang is searching for the best definition of online community. This is the one he likes best so far:
“Where a group of people with similar goals […]
Posted in blogging, advertising, marketing on Jan 17th, 2008
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line:
South African winery, Stormhoek
After developing a social media strategy, the company’s sales doubled within 7 month.
“… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around 40,000 cases […]
I love magazines. I have found that as I spend more time reading articles and blogs on the web, my magazine consumption has become even more sacred to me. The web may be a conversation, but magazines are cozy.
How do I love magazines? Let me count the ways:
They offer depth.
I love reading articles that go […]
Posted in journalism, community on Jan 16th, 2008
I want to take a look at how two websites covered a single live event, and identify the pros and cons in each reporting style.
The event: Macworld keynote with Steve Jobs, CEO of Apple.
Steve’s presentation is known for compelling product announcements, and as one of the best presentations in consumer electronics that you will see […]
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