2008 Predictions for Media & Publishing Industry
Dec 29th, 2007 by Dan Blank
So many predictions for the publishing and media industry for 2008. See them here:
- Magazine Predictions for 2008
- A Look at B-to-B and the Economy in 2008
- 2008: What the Bankers Think
- 2008: The Year of Micro
- What newspaper execs see on the advertising front for ‘08
Some of the more interesting predictions:
- “Print advertising will continue to shrink, and I think it’s going to be a tough year for online advertising too.”
- “Newspapers continue the trend to be magazines, and magazines become more focused and highly niche-ified.”
- “Magazines will continue to push writers to blog when many don’t want to, yet they won’t put the push behind them to generate much traffic.”
- “While social networking will still be huge, it will start to favor smaller communities made up of people who are invited to join because they are part of a particular affinity group.”
- “The digitization of media will continue to disrupt the traditional media model and we will see more “late to the party” web acquisition and initiatives from major media players.”
- “Brands will stop dipping their toes in the water and jump in with both feet, realizing they can turn themselves into fully-fledged media channels”
- “Publishers who develop innovative new web products and services will be rewarded with increased online revenue growth, but it won’t be enough to sustain overall profit margins.”
- “Traditional, print-centric b-to-b media will continue to homogenize and struggle, as the opportunities for margin (both for media and their advertisers) fragment, creating growth for the most nimble.”
- “We’re hearing that while print budgets are freezing, online budgets are growing considerably.”
- “The smart companies will leverage their print brands and invest not just by hiring more digital people, but by TRAINING their current teams.”
- “Every editor will be called upon to be a producer of online content in some fashion… The days when editors are working in print alone are over.”
- “Online directories will continue their metamorphosis from simple listings to interactive and will include product offerings.”
Thanks for the mention, great collection and I think they’re all worth of Media and Publishing companies keeping an eye on.
An excellent post about new trend’s in print publishing industry. I agree that print publication should follow this digital trend in order to increase their circulations and attract the readers. Survey’s predicting that online readers will increase 200% by the next ten years.
Recently I’ve attended an expo which is related to print publishers and there I saw a company Pressmart media which delivers the digitization services for all print publications and providing archives solutions. Publishers can give tough competition if they use pressmart kind services.
An excellent post about new trend’s in print publishing industry. I agree that print publication should follow this digital trend in order to increase their circulations and attract the readers. Survey’s predicting that online readers will increase 200% by the next ten years.
Recently I’ve attended an expo which is related to print publishers and there I saw a company Pressmart Media Limited which delivers the digitization services for all print publications and providing archives solutions. Publishers can give tough competition if they use pressmart kind services.
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