Online Video Advertising Costs

by Dan Blank on December 18, 2007

A look into the cost of web video ads:

“The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect to pay in general. These prices seem to be in line with broadcast TV; a media buyer I spoke with said that on average, the major networks charge about $25 CPMs, with $40 CPMs commanded by highly rated shows.”

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