B2B Magazines: Are You Meeting the Needs of Your Readers?

by Dan Blank on December 18, 2007

Scott Karp takes a critical look at how B2B publishers need to change to meet the needs of readers.

He gives compelling examples of how some publishers are approaching the web with a reader focus – breaking down walls between how information has traditionally been packaged. His conclusion:

“These are just a few examples of print publishers who are blowing up the old content packages, which were based on distribution models that best served the PUBLISHERS, to create new dynamic packages that best serve READERS.”

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