How Bloggers Monetize the Attention they Receive

by Dan Blank on December 1, 2007

Bernard Lunn looks at the two types of bloggers that are motivated by making money:

  1. Aspiring media moguls
  2. Blogging for attention

He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising:

  • Corporate bloggers – using the medium as another form of public relations for their company.
  • Deal flow filters – which allow people like venture capitalists to expand their funnel of potential entrepreneur, and communicate what they are looking for.
  • Marketing for consulting work – blogs build credibility around the author and expand your list of potential clients.

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