Paul Bradshaw doesn’t think highly of news media that doesn’t interact with its community:
“Have you ever been to one of those meetings where there is a lot of talking – but no action? That’s what most news websites and blogs are like at the moment. One endless meeting.”
His solution is to ask 6 questions as to how he can make connections after a piece is published online:
- Who can I connect with?
- What did the journalist read to write this?
- Where did this happen?
- When are events coming up that I need to be aware of?
- Why should I care?
- How can I make a difference?