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Examples of Newspaper Success with Online Readers

Examples of Newspaper Success with Online Readers

by Dan Blank on October 26, 2007

Robert Niles looks at ‘three examples of online projects that connect with readers.‘ Here are some aspects of each:

  • “Everybody had a seat at the table on Day One … reporter, editors, photo, web, videographer, etc. The result was an online package where video, graphics, documents and photos were smoothly integrated.”
  • “The Gazette’s blog about the Montreal Canadiens hockey team illustrates the what a newspaper can do with even the relatively simple blog format.”
  • “…in each of these cases, it was staffers’ interest in and passion for their subjects that helped set the stage for the projects’ success. It drove these journalists to fully report their projects and to find and develop skills in the Web tools most appropriate to tell these stories.”

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