Marketers Shifting More Ad Dollars Online

by Dan Blank on October 17, 2007

An interesting example of the shift of ad dollars to the web can be found in an upcoming campaign from GM:

“GM is spending as much on Internet ads as on the TV portion, underscoring the push among automakers to shift more ad dollars online.”

“With the tagline “The Car You Can’t Ignore,” the Malibu ads will appear on the homepages of the major Web portals – AOL, Yahoo! and MSN – and sites ranging from ESPN and Edmunds to iVillage and Amazon. A GM spokeswoman said the one-day takeover is expected to reach 80 percent of the active U.S. Internet audience and deliver more than 800 million ad “impressions.”

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