Moving B2B Websites Forward: Content vs. Functionality

by Dan Blank on October 10, 2007

RBI CEO Tad Smith comments on his vision for how to move B2B websites forward, in terms of the balance between content vs. functionality & performance:

“To me, a dollar today spent on site engineering is better than one spent on building editorial content. This may seem counterintuitive, but there’s too much focus on content. What you need is content that is more easily found and, when found, more enjoyable to read. That is all about engineering. We want to have sites where people come to enjoy the great content we already have. ”

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