Do You Want a Large Audience, or a High Value Audience?

by Dan Blank on October 10, 2007

What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:

“I don’t want a big audience. I want a smart audience… If I wanted a big audience I’d go write a Paris Hilton blog or something like that.”

For businesses, there is this question: how do you monitor millions of eyeballs? Is this a question of sheer numbers – is it a question of demographics and engagement?

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