Google is launching interactive ads called “gadget ads.”
“non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the past.””Gadget ads can incorporate real-time data feeds , images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.”