How to Create a User-Generated, Hyperlocal News Site

by Dan Blank on July 19, 2007

Mark Potts looks back at why the hyperlocal news site Backfence closed its doors, and shares tips on the best way to create a user-generated hyperlocal news site:

  • Engage the community.
  • It’s not journalism—it’s a conversation.
  • Hyperlocal content is really mundane
  • Trust the audience.
  • Focus on strong, well-defined communities.
  • Leverage social networking.
  • There is most certainly a robust hyperlocal advertising business.
  • Keep costs down.
  • Partner with a media company or some other distribution source.
  • Hyperlocal works.
  • Hyperlocal is really hard.

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