WSJ, NYT, CNN, TIME Add Aggregation to their Websites

by Dan Blank on June 7, 2007

Scott Karp reports that many traditional media brands are adding aggregated third-party content to their sites, including The New York Times, Wall Street Journal, Time and CNN. Scott’s reasoning:

“Linking to other media companies’ content used to be unthinkable for traditional media brands, but attitudes have changed after Google made $10 billion in advertising by doing nothing but link to other media companies’ content (and run ads on other companies’ content).”

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