The Race to Create Online Ad Networks

The Wall Street Journal looks at the race to create online ad networks: online “exchanges which use automated systems to match buyers with sellers of unsold [ad] space.” To give a sense of scale:

“The biggest Internet companies, including Microsoft Corp., Google Inc. and Yahoo Inc., are focusing attention and money on the emerging business, hoping to be first with the kind of large-scale, dynamic market for the ad industry that the Nasdaq market brought to stocks.”

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