The Disaggregation and Aggregation of News Media

by Dan Blank on May 24, 2007

Scott Karp looks at two sides of a debate between two Web 2.0 gurus, regarding the value of bundling and aggregating content. Their examples focus on the idea of whether an “album” of music is a natural way to bundle songs, and Scott brings that discussion over to newspapers. His conclusion:

“Disaggregation — taking apart media — is only step one of the media revolution. Step two — or 2.0 — is finding dynamic ways to put it back together.”

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