The Wall Street Journal looks at how to become an internet star.
“…Internet stars exploit the power of the Web. They employ all the social-networking tools available on new-media sites like Google Inc.’s YouTube, inviting fans to comment on their work, link to it and even copy it. And they draw on email, subscriptions and other tools to alert fans about new offerings.
They then share the secrets of success:
- Be consistent.
- Get in early.
- Find a niche.
- Work your network.
- Act like a pro.
- Beauty sells.