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User-Generated Content Takes That Next Huge Step: Payment

User-Generated Content Takes That Next Huge Step: Payment

by Dan Blank on May 4, 2007

Om Malik reports on the evolution of user-generated content:

“YouTube is going to start helping some of its indie video content creators make money, starting tomorrow. The company will launch a program that puts the creators of some of the more popular YouTube channels… on the same playing field as large media partners like CBS… YouTube has to worry about its video hosting becoming a commodity. The site is now trying to reach out to some of its big traffic drivers and reward them with more than statuettes.”

This is the one piece that was missing from making user-generated content less of a “bubble that will pop” concept, and more of a legitimate form of media that has the potential to massively and permanently change journalism, media and publishing.

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