10 Ways to Increase Newspaper Readership & Revenue

by Dan Blank on January 11, 2007

Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue:

  1. Copy and build from the industry leaders.
  2. Don’t hire print-focused employees.
  3. Hire a hot-dog programmer, one way or another.
  4. Find (free or cheap) help and go crazy with experimentation.
  5. Make a class assignment.
  6. Join forces with other small papers.
  7. Develop lots of localized online communities.
  8. Utilize the camera-toting army.
  9. Mix up professional and citizen reporting.
  10. Play off of what else is available online.

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