The “Search” is Over. Or Not.
Jan 4th, 2007 by Dan Blank
Read/Write Web looks at “The Race to Beat Google.”
“…a huge amount of venture money has been poured into the search space - not necessarily to beat Google, but perhaps to get little slices of the gargantuan advertising market.”
They break out competitors by three categories:
- Better Technology - the results are of better quality/relevancy
- Better UI - the results are presented in a better way
- Vertical/Semantic Search - a combination of better technology and better UI
After looking at quite a number of competitors, this is their conclusion:
“Various approaches will have different degrees of success in seizing bits of the market, but to make a serious dent will require time, flawless execution, big marketing dollars and, of course, a better technology. This is not a trivial combination of things.”
