As Excitement Grows Around Web Advertising, so do Costs

by Dan Blank on December 29, 2006

The New York Times reports: “Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally.”

“Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise the prices of ads sharply.”

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