7 Tactics for Newspaper Success
Nov 2nd, 2006 by Dan Blank
Forbes looks at what the what newspapers are doing right, which is “exactly what industry experts have been telling papers across the country to do.”
- Emphasize local coverage
- Offer stories you can’t get anywhere else
- Keep it short
- Pick a point of view
- Keep serving up sports
- Don’t forget to goose circulation
- Ditch the broadsheet and go tabloid
(via Romenesko)