8 Ways to Monetize Social Networks

by Dan Blank on October 3, 2006

Fred Stutzman takes a look at the ways to monetize social networks. His list includes:

  1. Ads
  2. Product affiliation groups
  3. Partnership Opportunities
  4. Micropayments
  5. User payments/gatekeeping fees
  6. Exogenous or alternative markets
  7. Brokering of trust
  8. The negotiation of community

Brilliant commentary, and he spends a lot of time focusing on the true value of these networks and how they interplay with potential monetization. He concludes that “Social networks are difficult to monetize because they are a new and distinct form of media.”

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