Daniel Riveong whittles down the recent trends shaping online marketing. Included on his list: Long tail media consumption means more effort on the part of marketers for a “grand strategy” vision. Return on investment is taking more prominence in the C-level space, helping shape product development, internal culture and budgeting. Social media is diversifying the… Continue reading Online Trends Change the Marketer’s Toolbox
Author: Dan Blank
Are We Still in the Stone Age of Search?
Read/Write Web shares the Top 17 Search Innovations Outside Of Google. They classify each into one of four categories: Query Pre-processing Information Sources Algorithm Improvement Results Visualization and Post-processing I know, it sounds like fun. But it is a great list to illustrate how much further we need to go with search.
Advertisers Flex Muscle to Make Print More Accountable
Advertising Age reports that advertisers are demanding issue-by-issue circulation guarantees, as opposed to averages. “The new power play reflects the growing demand for precision metrics in the media business, a drive fueled by an internet model that seems to promise instant accountability. It is also, though, part of a broader regime change in the industry,… Continue reading Advertisers Flex Muscle to Make Print More Accountable
One Newspaper Blends Bloggers & Journalists in Print
One Boston newspaper is looking to local bloggers for content to print in their newspaper. “Mr. Wilpers [editor in chief of BostonNow] said he wanted to compensate bloggers but was still considering the best way to do so. For now, he has come up with rewards packages that include things like press credentials or consulting… Continue reading One Newspaper Blends Bloggers & Journalists in Print
Newspapers’ Focus on Web Grows Online Audience
The Newspaper Association of America reports that “the audience for newspaper Web sites is growing at nearly twice the rate of the overall online audience.” “The fact that the newspaper Web site audience is growing at almost double the rate of the Internet audience as a whole validates the industry’s investment in digital innovation, and… Continue reading Newspapers’ Focus on Web Grows Online Audience
Majority of Americans Use Social/Media Technology
A new report from Pew reports on how Americans use the Internet and Web 2.0 technologies. Their key findings: 8 % of Americans are deep users of the participatory Web and mobile applications. Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work.… Continue reading Majority of Americans Use Social/Media Technology
Is ‘Search’ Killing Serendipity?
So what are we losing in an age of personal media and search? In an age where aggregation and social networks threaten to replace the human editor? An experience last weekend made me ask myself this question: As search – a targeted way to find exactly what we are looking for – becomes more integrated… Continue reading Is ‘Search’ Killing Serendipity?
The Divide Between Editorial and Advertising
CNET reports on editorial standards at PC World magazine: “Award-winning Editor-in-Chief Harry McCracken of PC World resigned Tuesday over disagreements with the magazine’s publisher regarding stories critical of advertisers, according to sources.” I thought it was nice that two editors of a blog I follow (Engadget) made a point to back McCracken’s decision and the… Continue reading The Divide Between Editorial and Advertising
Eyeballs are Moving Online for TV Content
The BBC reports that eyeballs are moving online for TV content: “Almost half of European broadband users are using their computers to watch television online, a survey claims. The ability to “take control” of their viewing was the motivation for many users said Motorola, which interviewed 2,500 people including the UK… We are witnessing a… Continue reading Eyeballs are Moving Online for TV Content
Book Reviews Moving From Print to Online
The New York Times reports on more ways the book publishing and newspaper industries are changing: “The Atlanta Journal-Constitution, meanwhile, has recently eliminated the job of its book editor, leading many fans to worry that book coverage will soon be provided mostly by wire services and reprints from national papers… Book reviews will now be… Continue reading Book Reviews Moving From Print to Online