Author: Dan Blank

For One Company: Magazine Ad Spending Drops 78%

Burger King marketing chief Russ Klein made some interesting statements in today’s Wall Street Journal regarding the companies drastic move of ad dollars from print and TV to online and emerging media: “We weren’t going to wait around for the traditional measurement systems to catch up with it. The eyeballs have already moved. …Plenty of… Continue reading For One Company: Magazine Ad Spending Drops 78%

Does the Web Trump TV and Print for News & Information?

The Christian Science Monitor looks at changes in the print publishing industry, focusing on a trend: “It’s not how many subscribers you have; it’s who they are.” “Among newspapers, the rise of the elite media can be seen in the growing and increasingly nationalized circulations of The New York Times and The Wall Street Journal.… Continue reading Does the Web Trump TV and Print for News & Information?

8 Ways to Monetize Social Networks

Fred Stutzman takes a look at the ways to monetize social networks. His list includes: Ads Product affiliation groups Partnership Opportunities Micropayments User payments/gatekeeping fees Exogenous or alternative markets Brokering of trust The negotiation of community Brilliant commentary, and he spends a lot of time focusing on the true value of these networks and how… Continue reading 8 Ways to Monetize Social Networks

Google’s Future Relies on Publishers

Google CEO Eric Schmidt on Google’s future: “…we have this amazing product called AdSense for content, where we’re monetizing the Web. If you’re a publisher we run our ads against your content. It’s phenomenal. How do we make that product produce better content, not just lots of content?”

The Limits of Social Media

Netflix just announced a contest that will award $1 million to the person who can improve their recommendation engine by 10% or more: ““Most of the easy stuff has been squeezed out already,” he said, adding that it had become increasingly difficult to make substantial progress in predicting accuracy.” I found it odd that the… Continue reading The Limits of Social Media

Are Blogs & Editorials the Same Thing?

Jeff Jarvis compares editorialists to bloggers: “The irony is that the editorialists have long been guilty of the sins most often attributed to bloggers: They rarely report and mostly just leach off the work of other journalists. And they work anonymously. Worse, they attempt to speak as the voices of institutions, issuing opinions as if… Continue reading Are Blogs & Editorials the Same Thing?

Are All of Our Eggs in Google’s Basket?

Cnet looks at the changing nature of trust and information online in an article titled, “Most reliable search tool could be your librarian.” “Most people don’t bother to look at results past the first page or spend much time evaluating the source of the material, experts say.” “There’s a problem with information illiteracy among people.… Continue reading Are All of Our Eggs in Google’s Basket?