A team of advertising and branding luminaries were polled by BusinessWeek on the future of marketing & advertising, with some compelling answers: Online branding will represent the largest percentage increase in spending this year. Direct marketing and online research give marketers the most confidence in their respective ROI metrics. TV, newspapers, magazines and radio will… Continue reading Marketers to Give Traditional Media the Cold Shoulder
Author: Dan Blank
Do Readers Prefer the Web to Print?
A recent study by the Poynter Institute, a Florida-based journalism school has found that those who read news on the web, have a greater attention span than those who read print – reading more of the articles they choose to read.
Newspapers Embracing Video
The Washington Post has redesigned their homepage to include a more prominent video player. They, of course, are not the only paper taking video seriously: “Video has become an increasing part of the online offering of newspapers. The New York Times has had a video player on its home page since last year. Wall Street… Continue reading Newspapers Embracing Video
Too Soon for Digital-Only Newspapers?
As the battle between The Seattle Times Co., and its owner, The Hearst Corp. plays out, their is speculation of a digital-only future for the paper. “Hearst has said the P-I’s continued existence is at stake. If it loses the arbitration, the P-I would find itself without the traditional newspaper underpinnings: no presses, warehouses, trucks… Continue reading Too Soon for Digital-Only Newspapers?
Scandal Illustrates the Divide Between Bloggers & Journalists
Scott Karp comments on how the Kathy Seirra story from the past week reflects the differences between bloggers and journalists. For those who don’t know, Kathy Sierra is a prominent blogger who received death threats, which caused her to cancel speaking engagements and stop blogging. Scott’s comments: “I have been watching in silent horror for… Continue reading Scandal Illustrates the Divide Between Bloggers & Journalists
Scandal Illustrates the Divide Between Bloggers & Journalists
Scott Karp comments on how the Kathy Seirra story from the past week reflects the differences between bloggers and journalists. For those who don’t know, Kathy Sierra is a prominent blogger who received death threats, which caused her to cancel speaking engagements and stop blogging. Scott’s comments: “I have been watching in silent horror for… Continue reading Scandal Illustrates the Divide Between Bloggers & Journalists
From Connecting to Collaborating: P2P Networks
Read/Write Web takes a look at peer-to-peer (P2P) networks and applications. While the themes of collaboration, empowerment and access mirror those of other social media elements (blogs, etc) – these networks really take things to the next level. For a B2B publisher – it goes beyond just a communication platform for your industry. Now, individuals… Continue reading From Connecting to Collaborating: P2P Networks
The Rise of Tagging: Technorati Reports on Users and Growth
Technorati, the blog search engine, has just releases some compelling stats and info: “…we exceeded 9 million unique visitors, which is a 141% increase in monthly visitors in a single quarter.” “…the majority of our page views now are no longer just in real-time keyword or blog search, as would have been the case just… Continue reading The Rise of Tagging: Technorati Reports on Users and Growth
Do Books Have a Future?
Books. We love to shop for them, hold them, display them, talk about them, and occasionally even read them – but what lies in their future? I can’t help but feel that fiction and nonfiction will take two distinct paths. Today, I will be mostly exploring the evolution of nonfiction. The limits of books. Thinking… Continue reading Do Books Have a Future?
Will Editors Simply Become “Sifters?”
The Wall Street Journal has an eye-opening interview with Jack Kliger, president-CEO of Hachette Filipacchi Media U.S. The chat focused on a couple of the print magazines that recently switched to web-only, including ELLEgirl and Premiere. On the roll of editors in an online world: “First of all, the editorial staffs [from print to web]… Continue reading Will Editors Simply Become “Sifters?”