I was watching a video of a Q&A session with Google founders Sergey Brin and Larry Page, and couldn’t stop thinking about which I thought sounded more like Bert from Sesame Street. Oh well.
Author: Dan Blank
Bloggers: An Essential Part of Marketing
Brian Solis looks at how including bloggers is essential to any marketing strategy. “I’ve dubbed bloggers the new “wire” service. Providing them with early access to information allows news to bubble up, gaining credibility and momentum to the point where it attracts attention from traditional journalists. Bloggers have direct relations with people, your peers, and… Continue reading Bloggers: An Essential Part of Marketing
Bloggers with a Beat: The Crossroads of Blogs & Journalism
Online Journalism Review takes a look at a blog that has a very particular beat: Disney theme parks. They ask the man in charge how bloggers fit into the larger field of journalism. Some of the more interesting bits of the Q&A: Question:Compare and contrast what you do in covering Disney with what’s happening at… Continue reading Bloggers with a Beat: The Crossroads of Blogs & Journalism
Dell Takes Down the Wall Between Them and Customers
Jeff Jarvis takes a look at Dell’s adoption of a more “Web 2.0 communication style” with their customers, and how they have benefited: “But the opportunities created by the conversation go far beyond dousing fires. The cant among executives trying to play the Web 2.0 game is that the customer is in charge. Well, if… Continue reading Dell Takes Down the Wall Between Them and Customers
How Social Networks Are Like Real-Life Interactions
Jeremy Liew came up with an interesting parrallel that explains the appeal of a social network like Facebook: “Three ways that a conference lobby is like Facebook.” Public conversations and private meetings are an option in each. Each offer the opportunity for serendipitous moments with both new and old friends. Both allow lightweight interactions that… Continue reading How Social Networks Are Like Real-Life Interactions
One Man’s Web 2.0 Adoption: “I love this new lifestyle.”
David Fleet has recently started using a bunch of social networking services. He charts his adoption of these, and how it has affected his life: “I love this new lifestyle. I’m always connected. Nothing I do happens in a vacuum any more. I’ve met a tonne of new people. What’s more, my lifestyle accomodates my… Continue reading One Man’s Web 2.0 Adoption: “I love this new lifestyle.”
Newspaper Publisher Doesn’t See Growth in Print
MediaNews Group Inc., the largest closely held U.S. newspaper publisher rethinks its business to expand on the web. Two interesting quotes from President Joseph Lodovic: “The Internet is a small piece now, but obviously it’s growing at a faster rate than the print side. The print side is struggling right now. Some of that is… Continue reading Newspaper Publisher Doesn’t See Growth in Print
Online Journalism: More Than Just Another Distribution Channel
Fred Wilson had a brief post that includes a chart that displays his listening habits for this year. In one graphic, you see his interest in each band wax and wane. This data is based on music he actually listened to throught the Last.fm online music service. As we all collect snapshots of our lived,… Continue reading Online Journalism: More Than Just Another Distribution Channel
How NPR is Flourishing & Challenged in the Digital Age
The head of National Public Radio shares tips for how an “old media” company should approach the digital age: Speed up. The pace of innovaion has increased immeasurably. While new times call for new products and new ways of doing business, remember that your values never change. Invest in your employees: challenge them and train… Continue reading How NPR is Flourishing & Challenged in the Digital Age
Online Advertisers Set Higher Expectations
As the online advertising marketplace grows, so do the expectations of performance of these ads: “Advertisers increasingly want more-detailed feedback on the effectiveness of their online marketing efforts, both to justify their increased spending on the Web and to help guide their future allocations across all available media.” “They want to know not only what… Continue reading Online Advertisers Set Higher Expectations