The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience: Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media: “The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness,… Continue reading Nike & Nissan Looks Beyond Big Media to Reach Their Audience
Author: Dan Blank
Successful Blog Networks Start With a Successful Blog
Darren Rowse shares his thoughts on how to launch a blog network. Lots of good insight, including this: “Successful Blog Network are Built on Successful Blogs – if I had one piece of advice for an aspiring blog network owner it would be to start by building (or acquiring or partnering with) a successful blog.… Continue reading Successful Blog Networks Start With a Successful Blog
Bits of Goodness from the Online News Association Conference
Mindy McAdams offers a recap of the Online News Association conference in Toronto. Lots of good bits in here. One interesting quote pinpoints the difference between generations: “Your children will not read newspapers” — because they can’t communicate there.” — Leonard Brody, of NowPublic.com Since recaping recaps seems kind of silly, here are four posts… Continue reading Bits of Goodness from the Online News Association Conference
A Pro/Con Look at the Value of Print
Mathew Ingram summarizes a pro/con view of the value of print, from the recent edition of MediaPost magazine. Pro: “David Zinczenko — editor of Men’s Health magazine — argues that print will always be with us, whether it’s magazines, newspapers or books. Why? Because, Zinczenko says, we like to display our intelligence or wealth or… Continue reading A Pro/Con Look at the Value of Print
The Ease of Aggregation: A Threat to Resource Heavy Publishers
Laurent Haug has a really interesting post that explains how to maintain an effective online existence with very little effort. What is fascinating is how easy it is to create a site with frequently updated niche-focused content, with a small amount of effort from a few people – none of whose primary focus is the… Continue reading The Ease of Aggregation: A Threat to Resource Heavy Publishers
Message to Facebook: Don’t Recreate the Web
Doc Searls muses on what is standing in the way of his excitement and further usage of Facebook: “The big challenge for Facebook, as it has been for AOL, Microsoft, Yahoo, Apple and everybody else who ever ran a walled garden, is to make their “platform” something that sits on the Net and the Web,… Continue reading Message to Facebook: Don’t Recreate the Web
Mashing Up the NY Times
Web 2.0 pioneer Dave Winer is playing with some mashups of New York Times content. Awhile back, he created the “river of news” idea. Now he is experimenting with an outline view, that organized the most recent stories by their topical frequency. During these experiments, Dave checks in with readers to share his thoughts and… Continue reading Mashing Up the NY Times
Recommendation: Use Passive Voice in Web Headlines
Jakob Nielsen recommends using passive voice in web headlines, since the first two words of the sentence are far more likely to be read by your audience: “Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and… Continue reading Recommendation: Use Passive Voice in Web Headlines
Interactive Tools Makes Reporting Easier
Danny Sullivan looks at the difference a decade+ makes for reporters looking to track the progress of fires across California: “I was a graphics reporter in the area during the big Laguna Beach fire of 1994, with my job specifically to map the spread of that fire. I had to do it the old fashioned… Continue reading Interactive Tools Makes Reporting Easier
Cell Phones: Dramatically Shifting the Social Landscape
Two interesting posts today about the affect of cell phones on our social lives: Mark Glaser feels that Cell Phones Are Killing Face-to-Face Interactions: “What was once something you did in private or during downtime has now become an obsession. We all need to find out what else is going on at other locations, to… Continue reading Cell Phones: Dramatically Shifting the Social Landscape