Message to Facebook: Don’t Recreate the Web

Doc Searls muses on what is standing in the way of his excitement and further usage of Facebook:

“The big challenge for Facebook, as it has been for AOL, Microsoft, Yahoo, Apple and everybody else who ever ran a walled garden, is to make their “platform” something that sits on the Net and the Web, not something that substitutes for it. Facebook’s mail, for example, is a substitute.”