Jeremiah Owyang illustrates why all companies are becoming media companies: “Exactly what does a “media” company of the future look like? All along the customer lifecycle is an opportunity to create media, it’s great for injecting and encouraging conversation, telling a story, or demoing a product.”
Author: Dan Blank
More Paid Content Becomes Free
The Sacremento Bee will no longer charge the $499 subscription fee for political coverage in their “Capitol Alert” site: “In the past year, Capitol Alert’s in-depth and ongoing political news and information have become a valuable daily resource for many political professionals. During this time, we have received many requests to make Capitol Alert available… Continue reading More Paid Content Becomes Free
Keep Track of Your Online Reputation
Darren Rowse explains why it is important for bloggers to monitor who else on the web mentions them and links to them: Engage in Conversation Build Relationships Track Success of Posts Correcting Errors and Damage Control Find Plagiarists
Online TV Ready for Prime Time (catchy title, right?)
I don’t have cable TV at home, and our only TV is a 13” model that is stored in a trunk somewhere. Yet, as mainstream television comes online, little by little I have found myself watching more television. Today I want to review how I watch this programming, and how these companies are capturing my… Continue reading Online TV Ready for Prime Time (catchy title, right?)
Reporters Told They Now Work for Web
The Naples Daily News has been revamping their reporting operation: “It happened a year ago at the Naples Daily News. Print reporters and photographers were all told that they no longer worked for the paper, says Phil Lewis, editor and vice president of naplesdailynews.com/Naples Daily News. They were all transferred to dot.com–which the company now… Continue reading Reporters Told They Now Work for Web
Engineers Over Editors
RBI CEO Tad Smith spoke on the advertising panel at the Future of Business Media Conference: ”If you have three people to hire, do you hire three search engineers or editor? These days, you’d do better if you hire the engineers.”
Houston Chronicle Downsizes Newsroom
The Houston Chronicle is downsizing its newsroom, and Romenesko has the letter to staff. “We will go forward with fewer journalists and support staff… Our reporting today is more aggressive, our writing is more engaging and our newspaper is more visually alluring because of them and you… How are we going to do all these… Continue reading Houston Chronicle Downsizes Newsroom
Recap: How Well Did Local Media Server Their Audience
MediaShift gives a recap of how the news media served their audience during the California wildfires. Here is one perspective, from Rebecca Coates Nee, a former broadcaster who teaches online journalism at San Diego State: “I think [the local media] lost sight of their mission, which is to inform the residents, especially those of us… Continue reading Recap: How Well Did Local Media Server Their Audience
Your Duty to Save Journalism
Roy Peter Clark tells readers it is their duty to read a printed newspaper, in order to save journalism. The 89 comments that follow his article take apart the issue from all sides.
Wall Street Journal Launches Sponsored News Sections
Matthew G. Nelson looks at how publishers like the Wall Street Journal are creating sponsored news sections: “As traditional print advertising revenues dwindle, WSJ and other news organizations are searching for new means of working with advertisers, including creating sites that link their news content directly to issues a brand wants to be identified with.… Continue reading Wall Street Journal Launches Sponsored News Sections