What makes you smile?
What makes your boss smile?
If you are in editorial, what makes your readers smile?
If you are in sales, what makes an advertiser smile?
Sometimes the smile is hidden – it is a smile inside of them.
There is a lot to learn from that smile.
Did you solve their problem?
Did you make them feel connected?
Did you move their career forward, in some small way?
Did you give them an idea?
Did you make them money?
Some people would say B2B publishing & media is serious business.
It is about connecting.
It is about solving.
It is about growing.
And it is inherently about smiling.
Have a great day!