Brian Clark offers an alternate business strategy to “capturing more eyeballs…” “Whatever your approach, keep this in mind: modern marketing is less about market share, and more about share of customer. It’s much easier to keep an existing customer then it is to attract a new one, so do everything you can to retain the… Continue reading Keeping Your Audience Happy
Month: November 2007
Checking With Your Audience Before You Report on the News
Jeff Jarvis reports on a British news program that has been alerting their audience of the stories they will be covering ahead of time, and asking for feedback before the show is complete. It is really interesting to see the audience reply in the comments, suggesting stories that need coverage.
Journalists Expected to Write Copy & Shoot Video
Andy Dickinson reports on a survey of practices of video reporting within newspapers: Video is commonly shot and edited by the same person Reporters are expected to shoot video and file copy on the same story Photographers are expected to shoot stills and video on the same story You should allow 4 hours to produce… Continue reading Journalists Expected to Write Copy & Shoot Video
A Solo Journalist Reflects on Reporting from the War Zone
Kevin Sites reflects on his experiences as a solo journalist in a war zone: “What that demonstrated to me was the power of online media in telling a more complete – and sometimes more accurate story than traditional media…”
Marketing Through Social Media
Maki has an interesting article on The Importance of Social Media Marketing. Among the benefits: Primary and secondary traffic. Better search engine rankings. Build community around your website.
NY Times: Content Aggregator
Scott Karp comments on the new “technology headlines from around the web” content in the New York Times technology section: “The New York Times joins what I expect will be a rapidly expanding list of media brands that aim to create value for their readers by aggregating the best third-party content from across the web… Continue reading NY Times: Content Aggregator
OpenSocial. Explained Simply.
Jeremiah Owyang breaks down Google’s OpenSocial announcement for the common person to understand: “Since there’s standardization in the code use (APIs) If you develop an application for OpenSocial, it should be easily re-used on all the social networks that are particiating. This greatly reduced development time, you no longer need a ‘myspace strategy’ or ‘bebo… Continue reading OpenSocial. Explained Simply.
The “Institutional Arrogance” of News Media
Tom Curley, CEO of The Associated Press is asking the news media to rethink how they operate: “Curley said in a speech that news organizations should quit thinking like gatekeepers of information and reach out to people who are accustomed to receiving news in real time online and customizing the ways they see and read… Continue reading The “Institutional Arrogance” of News Media
The Walls Come Tumbling Down
Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial. “Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.” Michael goes… Continue reading The Walls Come Tumbling Down
All Companies Will Be Media Companies
Jeremiah Owyang illustrates why all companies are becoming media companies: “Exactly what does a “media” company of the future look like? All along the customer lifecycle is an opportunity to create media, it’s great for injecting and encouraging conversation, telling a story, or demoing a product.”