Google is now offering YouTube videos in it popular AdSense advertising network: “We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You… Continue reading Google Launches Video Ads
Month: October 2007
Do You Want a Large Audience, or a High Value Audience?
What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:… Continue reading Do You Want a Large Audience, or a High Value Audience?
Newspapers Leverage Blogs for Growth and Revenue
More and more, newspapers are integrating blogs into their websites: “Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not. That was then. Now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with… Continue reading Newspapers Leverage Blogs for Growth and Revenue
Online Editorial Strategy at Reed Business Information
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
The Long Tail is Alive and Well on Facebook
Tim O’Reilly looks into the reality of the 5,000+ Facebook applications that developers have created: “The good news has already been widely disseminated: there are nearly 5000 Facebook applications, and the top applications have tens of millions of installs and millions of active users. The bad news, alas, is in our report: 87% of the… Continue reading The Long Tail is Alive and Well on Facebook
Since When is a Crying Panda Considered News?
Last Thursday, I linked to an article that discussed how news organizations are devoting more time and space to celebrity gossip, sidelining serious news. Today, the 14th most important story on CNN.com is: “Panda cub cries for mom during exam.” After clicking on the “story” and watching a 15 second commercial, I get to watch… Continue reading Since When is a Crying Panda Considered News?
Online Advertising Jumps 25% YOY
Online advertising is growing: “Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006.” “Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark… Continue reading Online Advertising Jumps 25% YOY
TV Without Schedules
With the rise of digital content, the TV schedule is becoming irrelevant. “As channel choices and technological options have expanded, fewer of us are watching the same shows at the same time on the same day. And it’s increasingly affecting the national conversation.” “The rules are, everyone gets a three-day window,” says Greg Wilson, 39,… Continue reading TV Without Schedules
When Brands Break Free of Their Delivery Channel
Saturday Night Live is becoming a brand that no longer needs a TV or NBC.com in order to reach viewers. As a string of recent “online hit videos” illustrate, SNL is seeing a huge surge in popularity by posting to YouTube. Which leads me to ask: Will brands need to own the delivery channels anymore?… Continue reading When Brands Break Free of Their Delivery Channel
Blogs Become Media Companies
Richard MacManus had an interesting reaction to a new service that ranks the top sources for tech news aggregator Techmeme. He talks about how many successful blogs, including his own, have evolved into media companies: “Nothing illustrates the current ‘new media’ landscape more, for me personally, than the fact I spend more time these days… Continue reading Blogs Become Media Companies