How to Create a User-Generated, Hyperlocal News Site

Mark Potts looks back at why the hyperlocal news site Backfence closed its doors, and shares tips on the best way to create a user-generated hyperlocal news site:

  • Engage the community.
  • It’s not journalism—it’s a conversation.
  • Hyperlocal content is really mundane
  • Trust the audience.
  • Focus on strong, well-defined communities.
  • Leverage social networking.
  • There is most certainly a robust hyperlocal advertising business.
  • Keep costs down.
  • Partner with a media company or some other distribution source.
  • Hyperlocal works.
  • Hyperlocal is really hard.

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