YouTube: Helping Media Companies Stay Relevant

The Associated Press has a great interview with the founders of YouTube, Chad Hurley and Steve Chen. Some choice quotes:

  • “What our users want to watch is themselves. They don’t want to watch professionally produced content. There are so many people with cameras that have the opportunity to create their own content and so many more people with editing tools to tell their stories, we feel this is just the tip of the iceberg.”
  • “We will be able to reduce the clutter of stuff that people don’t even watch on our site. That will give us more opportunities to reward the people that are really creating great content for our system.”
  • “We are working with media companies not only to create new models, but help them stay relevant (and) get in front of this new audience that is spending time in different places.”