Writing for the Web: Increasing Engagement

Online Journalism Review shares some interesting findings on writing for the web:

“What if you could engage users in a story for about half the time, yet have them remember about 34 percent more of the content? That’s exactly what one test showed. Spending less than two hours rewriting and reformatting a story about New York City restaurants really paid off according to this study.”

For another article, using the following elements increased comprehension by 12%:

  • Bulleted items.
  • Subheadlines.
  • Tighter writing.

Check out their other great writing for the web tips.