Social Media the Key to Traditional Media’s Future

Barry Parr, an analyst for JupiterResearch, notes how social media can drive an audience to traditional media:

“Bill Grueskin of WSJ.com shared an interesting anecdote about how Digg made a two-year-old column one of the most-read stories on a particular day. Interestingly, WSJ.com is getting tremendous lift from promoting their videos to bloggers. We’re all beginning see the value promoting individual stories to bloggers and aggregators.”