Google, the Media Company?

As Google expands their online video business, they are in negotiations with content providers such as Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment on syndication deals.

“Google’s broad plan to bundle media content with ads depends on participation from media companies. On the one hand, Google’s network will bring more visibility of their content across the Internet, where attention is fragmented online between thousands of sites. On the other hand, media companies like to be a destination in their own right, so that they can sell ads on their sites.”

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