Working for Free: User-Generated Media

As user-generated media becomes a prime force in the cultural and business worlds, Time asks ‘how much work will people will do for free?’ The power of volunteer-generated media has hit some important milestones:

“Argue about its inaccuracies all you want, but the volunteer-authored online encyclopedia is on its way to becoming (if it isn’t already) the world’s dominant reference resource.”

The person who comes up with a flexible way for individuals to monetize their contributions may be called the inventor of Web 3.0.

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