Integrating Video Content

Andy Dickinson offers some tips for newspaper websites when adding video content to their arsenal. He suggests:

  • Start small.
  • Bulletins… start your video content with a short bulletin or news round-up.
  • Keep it short.
  • Link content.

That last tip is crucial. I see so many sites create new areas for multimedia that are so separate and so hidden, that their readers would never find it unless they had made a bet with someone to do so.