Andy Dickinson offers some tips for newspaper websites when adding video content to their arsenal. He suggests:
- Start small.
- Bulletins… start your video content with a short bulletin or news round-up.
- Keep it short.
- Link content.
That last tip is crucial. I see so many sites create new areas for multimedia that are so separate and so hidden, that their readers would never find it unless they had made a bet with someone to do so.