Ask.com is trying out a new design and functionality for search results, with greater integration of information and media types. The three elements of the design are:
- Left: A search control panel that stays with you, complete with Zoom Related Search and Search Suggestions that update as you type.
- Middle: Results front and center to provide clutter-free information without having to scroll down the page, and Binoculars to preview results.
- Right: A preview of other types of search results, including video, news, images, blogs, shopping, encyclopedia and more.
For those who are skeptical of blogs and other media types online, take note. As these information channels are better integrated into day to day tools such as search, expectations from our audiences will evolve.